Brands today have figured out the importance of creating region-specific content to reach out to their target audience. According to Content Marketing Institute’s 2019 Benchmarks, Budgets, and Trends, 81% of marketers say their company is focused on creative content marketing. That said, often it is seen when a brand enters into the vernacular market, it focuses on translating the original content into vernacular language. But one needs to understand that translation is just a small step towards the localization process.
Let’s understand what content localization means.
Content localization is the process of creating specialized content for a specific region. When expanding to a different regional area, it is essential to learn about the local people and include that information into a strong content localization process. This includes taking into consideration any cultural differences, language barriers, preferences, and other similar elements.
Having content localization as a part of your strategy brings you numerous benefits like: