The reasons for using press releases are manifold. New product launches, special events, and grand openings, are some purposes for issuing press releases.
Press releases play an important role in product recalls, too. By informing consumers about important details, public releases help in avoiding internal crises. For instance, press releases come handy in releasing information about security breaches. They also explain the sequence of events leading to the misadventures, and the measures needed to ensure no repeat of such mishaps.
Among the traditional means of releasing public releases are television stations, radios, and newspapers. However, online options for press releases are gaining popularity nowadays as well.
With more and more people jumping on the social media bandwagon in today’s tech-driven times, companies have additional online publishing options while using social media as a PR and marketing tool. Online self-publishing is a feasible option, now.