A crisis in businesses is inevitable. You can’t see the future and don’t know what you may face tomorrow. In the same way, you cannot know when a crisis may occur, be it financial, reputation, or sales. What you can do is prepare yourself in the best way possible.
Industries and businesses of all types and sizes are increasingly embracing issue and crisis communication planning. According to the Business Continuity Institute, an estimated 84 percent of organizations have an emergency communication plan in place.
This is where Crisis Communication agencies come in. Let’s understand what crisis communication is and what purpose it serves.